The home-based business model is making a huge come back. High paying J.O.B's are getting scarce. With average weekly wages teetering around $900 before taxes in light of rising healthcare costs, that doesn't leave much disposable income for US families.
MLM, otherwise known as "multi-level marketing" is exploding in 2019 again. I call it the rise of the PHOENIX BIRD. And because of the flexibility of the creation of your own hours and work environment, workers can supplement their average earnings while building a lifetime of residual income for years to come alongside their traditional earnings. This appeals to teenagers all the way to baby boomers, caregivers, the disabled, and the entrepreneurial spirit.
Are you considering a side-career in network marketing? Here are some tips on what you'll need to know if you're new to the industry!
Network Marketing. 10 Keys To MLM Business Success.
#1 Do Your Research On Any MLM Company You're Considering
Top things to look for in a solid MLM company:
Find a company that has been around for at least 4-5 years. Are they in it for the long haul?
Do not necessarily rule out a start-up or pre-launch. But do your due diligence. Check them out!
Is the company financially solvent? Follow up on the financial backers, reports and corporate officers.
Are the products unique, cutting edge and trending in the marketplace?
Beware of companies that do not have a product, those are pyramid schemes!
Are they keeping up with new technology such as websites, auto-responders, videos and spash pages?
Are distributors getting paid on time? Weekly paychecks are preferable.
If stationed in the USA, do they have an American bank processor?
Always look at the compensation plan in writing before signing up. MLM plans are the most lucrative.
Find a compensation plan that is low entry and affordable for the average person.
Is the program inventory heavy? Are the monthly autoship prices reasonable or even non-existent?
Do the products carry a 30-60 day unconditional money back guarantee?
Research the founders of the company. Take a road trip to meet them if at all convenient.
Select products that are in your wheelhouse or products that you could have fun selling.
Check Out The Online Company Reviews. Don't believe every negative review. But consider them all.
#2 Set Your Mind Like A Steel Trap And Expect Criticism
If you're new to network marketing or you are returning to the game after time out, rest assured you'll have your share of negative feedback from friends and relatives. Stay positive. Remain focused. Create your true intentions. Not everyone in your circle of influence is going to understand your purpose or your journey. When I re-entered the work from home industry in April of 2017 my roommate at the time was adamantly opposed to the idea. He had seen me fail at many ventures in my first six months while I experimented with affiliate programs that were borderline shady to say the least. Realize there are more mediocre companies to choose from than great ones. So do your homework!
#3 Be Determined Not To Quit
Dare I say it? If you want to succeed at anything in life you have to stay the course and improve your own personal skill set. Select your MLM opportunity and team wisely. There will be the usual ups and downs just like any business. You can only eat an elephant one bite at a time. So have a long-term plan. To get through the learning curve period, give yourself 1-2 years to build your organization as you learn new business strategies along the way. I think of my business as a new house being built. Many have the fast food mentality and want the glorious castle on the hill before they even break ground or pour the foundation. How much time you devote to your business will determine your success. But since time is money, consider joining an MLM business with a strong team advertising structure already in place. Time management will come into play and sacrifices will need to be made if you want to make it to the top.
#4 Work On Your Own Personal Professional Sales Persona
Actions speak louder than words. For me, I discovered that being a product of the product was my most impressive tool. People come to a business opportunity for many reasons. But generally speaking they come for the financial rewards. Distributors need to be multidimensional in terms of product knowledge and knowing the fine strokes of the compensation plan. But, too much scientific knowledge or explaining every nuance of the compensation plan will bore the prospect. As with any product ever sold enthusiasm, consistency and simplicity are the building blocks of your business. If you sell a product that has changed your life, focus on sharing your story with your prospects with excitement. Being real is more important than becoming a professor of every ingredient on a product label. New representatives want to be a part of something successful. Have fun with it. Remember, if the products perform as promised, people will flock to you based on your own personal testimonials. The customer buys YOU first and the PRODUCT second! There are so many self help books out there. If you're new to sales Google a few training books. Above all, operate with integrity and be sincere and everything will fall into place. Starting out, take your existing skill set and craft these techniques you already know around your new product, service or biz op.
#5 Put Your Health First And You Will Gain Respect From Followers
There's a saying, "If you want to save the house, don't burn it down." Health is Wealth. If you're starting out in a health and wellness company with health issues of your own, work on #1 first. People will DO AS YOU DO not AS YOU SAY. So as time progresses, you'll notice improvements in your own health and the customers will want and desire the same results. For me, the CTFO products outperformed all of my expectations. I lost 50 pounds of body weight; I stopped all recreational drinking; eliminated gingivitis, improved my mood and focus; stopped my shingles attacks; reduced pain and swelling resulting from a broken bone injury and started earning over $65K my first year in the business. All this happened to me because I was focused on improving my own game first and secondly, I could impart what I learned so others could achieve similar victories. People love a leader who leads by example. This has been the cornerstone of my success in the network marketing industry. And it has been an exciting journey for me!
#6 Become A Good Story Teller
Start out with a hook, meaning a great tag line! Don't be afraid to be funny, witty and sassy. Avoid being boring. Be spontaneous. And as my uncle used to say growing up, "no one likes a sour puss!" Set the tone by having a moral to your story. Give somewhat of a synopsis early on so the listeners know what to expect. Show IT and Tell IT. The more vivid and expressive you can be, the more engaged the listeners will be. Props, diagrams, leaflets, or videos can improve a presentation. Be happy and energetic. It's okay to throw in life stories or experiences but don't go overboard. Why? Because the story should always come back to the prospect, NOT YOU. Make your customers feel like the world revolves around them. Sales isn't about you, it's about what you can do to improve someone's life in some way. End the story with a quote or positive upbeat premise. Leave the customer happy in the end, not sad. There is a world of hungry people looking for solutions. Be sincere. Don't forget to close! Ask for the order at the end!
#7 Be A Good Listener
Everyone gets frustrated with the gabby salesperson who never seems to shut up to let the customer talk. Be prepared to let the clients bust in with questions. This may momentarily take you off of your game. So learn to wing it. Always pace yourself and try to master your tongue. This is probably the hardest lesson for most sales people. If you're like me and you're just bubbling with enthusiasm and can't wait to spill your cup and tell every little thing you know, don't do it all at once. Relax. Let the customer do 80% of the talking and listen. The less you say, the more likely they will parrot your point of view and they will talk themselves right into the sale for you! I've seen so many great sales people who forget this golden rule and they get up on a soap box and talk themselves right out of a sale. Sometimes too much talking can work in reverse. As Kenny Rogers would say, "You gotta know when to hold 'em and know when to fold 'em." So relax and listen. Then just ask for the order. It works like a charm.
#8 Offer Your Clients Something Of Value
Value of a product or service is a matter of perspective. If working on cars bores you to tears, you shouldn't run out and look for a sales career at an automotive parts and services center. Find your wheelhouse. Select a product or service that you can get behind with a subject matter that fires you up or correlates with your desires or knowledge base. Also don't be afraid to share your skill set with your team members too.
#9 Shop Around For A Great Sponsor
Newbies in MLMs or network marketing home-based businesses sometimes overlook the fact that once you sign up for a biz op, generally speaking the company will not move you later to another down-line or sponsor. Look at it like you're married to the person (figuratively speaking). So you have to be able to relate to that person because they could become a vital integral participating factor in your growth process later. Select a sponsor who has similar business acumen and integrity. Make sure you're compatible. And realize you have to work with this person all the time. Once again, do your homework! If you were ignorant to this concept and your sponsor isn't living up to your expectations, this is the universe speaking to you telling you that it's time for you to step up to the plate and become a solid figurehead and leader for your entire team, in your own right. Honor the challenge and run with it.
#10 Surround Yourself With Positive People
As in any industry there are bad apples. These are people who do not have an abundance mentality. Staying positive often requires that you eliminate the negative people from your life, at least temporarily while you're working. Then as you climb up the ladder, you'll discover that friends you had in the past no longer "jive with your new vibe." You may start resonating with such hope, prosperity and vitality that old friends will fall away. New more enlightened friends will find their way to you like a bug to a candle flame. Be prepared to let go of old baggage and people in your life who no longer fit into your paradigm of a success mentality. I had to learn to cut the slackers, whiners, and complainers out of my circle of influence and hang with the big dogs. Not only are the movers and the shakers in the MLM industry more fun and happy go lucky to hang out with, but when you go to the restaurant with them sometimes they even pick up that tab! Thoughts are things. So hang out with people who have life missions of empowerment to improve humanity and mother earth.
Above All Enjoy The Journey! Love What You Do Because It Shows!
Cynthia Trethewey is an Independent Senior VP at CTFO, an entrepreneur, network marketer, amateur philosopher, and graphic designer. If you enjoyed this article and would like to be a part of her home-based business and you want to learn how to make money from home visit: www.hempking.biz for more information. Or call 931.261.4347.